IKEA x Best Buy - Served as the design lead for IKEA on a first-of-its-kind nationwide retail collaboration with Best Buy, developing the in-store brand system for a connected home experience. Defined the visual language, signage, and spatial touchpoints to translate both brands into a cohesive retail environment that improved product discovery and customer engagement.
IKEA x SunPower - Led the IKEA and SunPower partnership, designing an in-store solution to introduce and sell residential solar panels within the IKEA retail environment. Developed the brand and retail experience system, translating a complex service into clear, accessible customer touch points across signage, messaging, and in-store education, while ensuring alignment with IKEA’s visual and experiential standards.
IKEA As-is department redesign - Led the department remodel, rethinking the second-life retail experience for returned and discounted products. Developed a refreshed brand to improve clarity, wayfinding, and customer engagement, transforming the space into a more intuitive and sustainable shopping destination while aligning with IKEA's circular design principles.
IKEA Sustainable Living Shop Redesign
IKEA Curated by Me campaign - Created motion and video content for IKEA using After Effects for social and in-store displays, bringing the concept of personalization to life through dynamic retail storytelling.
IKEA Financial Materials & Wall Graphics Redesign Redesigned IKEA financial materials and wall graphics, creating a cohesive visual system that improved clarity, hierarchy, and consistency across internal and customer-facing communications while aligning with the brand's design standards.
IKEA Finance Wall Graphic
IKEA Finance Activity Board
IKEA Finance Table Talker
IKEA Instagram Story "Home" campaign
IKEA.com "Home" campaign
IKEA.com Content Page
IKEA.com Content Page
